About Al Baba Sweets
Overview
In 1934, Mohammed Bachir EL Baba, aged 13, earns his living by working for a “Halawanji” in Sidon, Lebanon. Up to 1943, and with a talent and passion for trade, he starts his own business, working from his home.
In 1950, a simple sweets shop opened in the city of Sidon with the ambition of offering homemade quality sweets to the neighboring locals. Fast forward 67 years, AL BABA Sweets is now one of the leading and innovative Arabic sweets companies, not only in Lebanon, but in the whole Middle East region.
With 7 local branches in Lebanon and 4 spread between Abu Dhabi and Dubai, AL Baba sweets continues to enhance its product lines and introduce first to the market concepts.
Mission
"We delight customers with consistently high-quality food and thoughtful innovation, all within a space that feels genuinely welcoming. From taste to presentation, every detail is carefully crafted—including our signature packaging, which turns each product into a special experience. By listening closely and adapting to evolving tastes, we shape every experience around what matters most to the people we serve."
Vision
"To be the region’s go-to destination for traditional sweets—where exceptional quality, hygiene, and heartfelt service come together. We’re building a team of passionate experts and inviting every customer to feel like part of our extended family, with experiences tailored to their evolving tastes."
Goals
"Achieve consistent profitability with annual sales growth of 5-10%, while prioritizing customer satisfaction through continuous feedback, personalized service, and team development. Uphold the highest food safety standards (HACCP, ISO 22000, GAP, etc.). Expand our presence through franchising, distribution, and growing e-commerce sales, ensuring every touchpoint reflects our commitment to excellence."
It's because of you, our loyal customer, that we've been here for 68 years and counting.