In 1934, Mohammed Bachir EL Baba, aged 13, earns his living by working for a “Halawanji” in Sidon, Lebanon. Up to 1943, and with a talent and passion for trade, he starts his own business, working from his home.
In 1950, a simple sweets shop opened in the city of Sidon with the ambition of offering homemade quality sweets to the neighboring locals. Fast forward 67 years, AL BABA Sweets is now one of the leading and innovative Arabic sweets companies, not only in Lebanon, but in the whole Middle East region.
With 7 local branches in Lebanon and 4 spread between Abu Dhabi and Dubai, AL Baba sweets continues to enhance its product lines and introduce first to the market concepts.